The Americans with Disabilities Act (ADA) is a Federal civil rights law that prohibits the exclusion of people with disabilities from everyday activities, such as buying an item at the store, watching a movie in a theater, enjoying a meal at a local restaurant, or having the car serviced at a local garage. You may not have realized this, but the law also extends to credit union websites.
Many people with disabilities use assistive technology that enable them to use computers. Some assistive technology involves separate computer programs or devices, such as screen readers, text enlargement software, and computer programs that enable people to control the computer with their voice.
Poorly designed websites can create unnecessary barriers for people with disabilities, just as poorly designed buildings prevent some people with disabilities from entering. Access problems often occur because website designers mistakenly assume that everyone sees and can access a webpage in the same way. This mistaken assumption can frustrate assistive technologies and their users. Accessible website design recognizes these differences and does not require people to see, hear, or use a standard mouse in order to access the information and services provided.
If your website does not comply with guidance around WCAG 2.0 and Section 508, you could potentially be opening your credit union up to litigation.
OMNICOMMANDER'S 4 Step Process to Web Accessibility
OMNICOMMANDER will work with your credit union to build fresh content to help drive new members, new loans, and new accounts. We understand that you do not have the time to create posts on a daily basis, so we will do it for you.
Step 1. Our developers have gone through extensive ADA training and are experts in building sites to be accessible to those with vision, hearing, and cognitive impairments.
Step 2.We have two full time ADA Compliance Officers, both are Members of the IAAP (International Association of Accessibility Professionals) and active in discussions with accessibility experts worldwide in the creation of upcoming releases to WCAG 2.2/3.0 and Silver (The upcoming standard of Accessibility Guidelines (AG)). On a monthly basis, they perform a full check over the website using assistive technology ensuring that every element on the website is accessible.
Optional: A routine check can be done utilizing the current WCAG standards. These are available as an add-on with varying frequencies. Included in this check is a report that goes through all applicable guidelines and an explanation of what that means for your website. We will also have Aaron or Jessica do a full check of the website on mobile and desktop to give you the piece of mind you deserve.
Step 3.We have two blind employees, Aaron Hale and Jessica Moss. Before going live with a new website, they go through every page utilizing assistive technologies on multiple platforms (desktop, mobile, and tablets) to ensure that it is accessible for those individuals with vision impairments. The ONLY way that you can ensure that your website is accessible is by going through it manually. Scanners can produce false positives and false negatives. This is the reason the latest standards in accessibility (WCAG 2.1) include manual reviews.
Step 4. We have partnered with an independent 3rd party to provide a certificate of accessibility. Through this partnership, we have secured a discounted certification process that at the end of the engagement will result in a letter of accessibility that can be posted on the credit union's website.
To Learn more about ADA Compliance, check out Credit Union Accessible Design.