5 Digital Tools the Next Generation Expects — Does Your Website Have Them All?
Gen Z, Millennials, and Gen Alpha don't evaluate financial institutions the way previous generations did. They don't drive past your branch and feel reassured by its presence. They visit your website often on their phones, and within seconds, they form an impression of whether your institution can serve them as they expect.
Here are the five digital tools that shape that impression, and what each one means to the generations your institution is trying to reach.
1. Live Chat (CHATCOMMANDER)
For a generation that actively avoids phone calls, live chat isn't a convenience. It's a requirement. Research consistently shows that live chat is the most broadly desired support channel across all generations, with Gen Z leading the preference. When a prospective account holder visits your website with a question, their default behavior is to look for a chat option. If it isn't there, many of them will leave before picking up the phone. CHATCOMMANDER brings real-time, branded live chat to your website, turning visitors into conversations and conversations into account holders.
2. Digital Forms (FORMCOMMANDER)
Gen Z and Millennials grew up filling out everything online, including college, job, and apartment applications. Paper forms and PDF attachments read as outdated to this generation, and any process that requires printing, scanning, or emailing documents is a process they're likely to abandon midway. FORMCOMMANDER replaces paper friction with secure, mobile-friendly digital forms that can be completed in minutes on any device — loan applications, service requests, contact forms, all of it.
3. Appointment Scheduling (TIMECOMMANDER)
This generation books everything online. Doctor appointments. Restaurant reservations. Haircuts. The idea of calling an office during business hours to schedule a meeting and then waiting on hold is genuinely foreign to many Gen Z adults. TIMECOMMANDER gives your account holders the ability to schedule in-person or virtual appointments directly from your website, at any hour, without a phone call. More booked meetings. Less phone tag. A team that spends less time scheduling and more time serving.
4. Vehicle Search (CARCOMMANDER)
Millennials and Gen Z are prolific vehicle researchers. They spend hours online comparing makes, models, and financing options before they ever contact a dealership. The financial institution that puts a vehicle search and pre-qualification tool on its website is present during that research phase, capturing purchase intent before the dealership's financing department ever enters the picture. CARCOMMANDER turns your website into a destination for car shoppers, and car shoppers into your loan applicants.
5. Branch & ATM Locator (CASHCOMMANDER)
Mobile navigation is the default for these generations. When a member or customer needs to find your nearest ATM or branch, their first instinct is to look on their phone. If your locator isn't mobile-optimized, fast, and easy to use, that visitor will open a competitor's app instead, and your institution loses the mental real estate that comes with being the first place they turned. CASHCOMMANDER provides a fully branded, geolocation-powered branch and ATM locator that keeps your institution accessible wherever your members or customers are.
