Why Video Builds Trust Faster Than Any Other Digital Tool

We live in a digital-first world, which means people crave human connection now more than ever.

That’s why video has become one of the most powerful trust-building tools for financial institutions in 2026.

Video Humanizes Your Brand

Video allows people to:

  • See real faces

  • Hear real voices

  • Understand tone and intent

  • Feel a sense of connection

Unlike text or static images, video creates familiarity, and familiarity builds trust.

Why Video Works So Well

Video removes uncertainty. It answers unspoken questions like:

  • Who am I working with?

  • Are they credible?

  • Do they feel approachable?

  • Do they understand me?

Whether it’s a leadership message, a member testimonial, or an explainer video, video shortens the distance between your institution and your audience.

Where Video Has the Biggest Impact

Studies show that 75% of marketers report that video positively impacts sales outcomes, and 86% of businesses now use video as a primary marketing tool (SEO.com). Video builds trust faster than any other format, making it one of the most effective ways for financial institutions to humanize their brand and strengthen connections. In 2026, video is especially effective on:

  • Homepages

  • About pages

  • Product overviews

  • Member and customer testimonials

  • Educational content

Even short videos can significantly increase engagement and confidence.

Trust Leads to Action

When people trust what they see and hear, they’re more likely to:

  • Stay on your site longer

  • Explore additional content

  • Start an application

  • Reach out with questions

Video doesn’t replace personal service; it strengthens it.

OMNICOMMANDER