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Case Study: Kauai Ohana Federal Credit Union

A Rebrand with Reach

Our Approach to a Rebrand

Client Overview

Kauai Ohana Federal Credit Union is a not-for-profit financial institution located in Lihue, Hawaii. Originally founded as Kauai Teachers Federal Credit Union, the credit union served educators on the island for decades. In 2024, after receiving approval to expand its Field of Membership (FOM) to the entire island of Kauai, the credit union saw an opportunity to evolve its brand into one that truly reflected the community as a whole.

The Numbers

Results

Quarter over Quarter (Q/Q)

  • Assets: +4.43%

  • Loans: +3.77%

  • Shares: +4.21%

  • Members: +2.01%

Year over Year (Y/Y)

  • Assets: +9.96%

  • Loans: +15.93%

  • Shares: +8.09%

  • Members: +5.56%

A strategy designed to create lasting connections

The OMNIAPPROACH

OMNICOMMANDER guided the transition from Kauai Teachers FCU to Kauai Ohana FCU, delivering a full-stack strategy designed to maximize their reach and create lasting connections:

  • New Logo & Branding – A modern look rooted in community and culture.

  • Website Redesign – ADA-accessible and built to tell their new story.

  • Paid Media Campaigns – Targeted ads to expand awareness across the island.

  • Social Media Marketing – Content designed to build engagement and celebrate the new Ohana identity.

  • Email Marketing – Consistent communication to members and prospects.

Together, these touchpoints delivered on the OMNIAPPROACH: a fully integrated marketing strategy that carries a consistent story from brand to branch to browser.

The Challenge

With their new expansion, the credit union needed more than just a new name. They needed a brand that truly represented everyone on Kauai — not just teachers. The rebrand would require a fresh logo, a cohesive identity, and digital experiences that could communicate their story across multiple channels.

The Results

The results of the rebrand and FOM expansion were immediate and measurable. With their new identity and OMNICOMMANDER’s full marketing support, Kauai Ohana FCU saw steady growth across every key metric.

Paid Media Video for Kauai Ohana FCU

The Takeaway

Through a strategic expansion of its Field of Membership (FOM), a powerful rebrand, and the OMNIAPPROACH, Kauai Ohana FCU transformed from a niche institution into a community-wide financial partner. With a stronger brand, a wider reach, and measurable growth, they are now positioned as a trusted credit union for the entire island.

Choose the Future of
Success

"Expanding to serve the entire island of Kauai was a milestone moment for us, but we knew it required a complete transformation. OMNICOMMANDER guided us every step of the way from creating our new logo and branding to building a website and marketing campaigns that truly represent our community. Thanks to their expertise, we’re not just a credit union for teachers anymore, we’re Kauai Ohana, and we’re growing stronger every day."

 — Conrad Rualizo, CEO, Kauai Ohana FCU