The Journey of Launching a New Website

Building, overhauling, or even simply updating a website can seem to be an overwhelming task. Similar to climbing a mountain, it may take time to prepare for the journey as well as the actual challenge of climbing to the top - and getting your site live.

There are some clear places to start such as your domain name, but after that the project can take off in a number of directions.

STEP 1: Be A Designer

Consider your:

  • Logo - is it eye catching and help further your brand?

  • Colors - are they easily readable? Are the complimentary or do they clash when viewed together?

  • Fonts used - choose one for each: headlines, subheadings, paragraphs

  • Imagery - are you using cartoon style graphics or high quality photos?

  • Flow/Organization/Navigation - are pages, topics, and sections clearly labeled?

  • Consistency - do your pages look like they go together?

STEP 2: Be A Project Manager

Consider your:

  • Your purpose - are you highlighting rates, promotions, products?

  • Use of site - why are people visiting you online?

  • DNS location - do you know where the domain name is or will be hosted?

  • Documents - do you have forms or agreements needing to be housed on the site?

  • Financial calculator options

  • Search Engine Optimization - do you have solid keywords and headings?

Congratulations! You’ve prepared the basics and you’re climbing. It’s time to enjoy the view. Your website is your virtual branch; it may be the first, or only, chance to tell your story, or it might be the start of a sales pitch. So what does this mean when considering your marketing strategy?

STEP 3: Be A Marketing Executive

Use your site to:

  • Build your brand - engage your community, differentiate yourself.

  • Present your value - highlight past experiences, your friendly staff, your excellent customer service.

  • Deliver content in an effective way - illustrate community involvement and highlight employee stories.

  • Become the mouthpiece of your community - be a source of information for your neighborhood and member-group.

So make a plan, visualize the mountain you’re climbing, and get excited about the view from the top! Best case scenario? It motivates you to tackle the next challenge!


OMNICOMMANDER focuses on flawless user experiences, mobile responsive, ADA compliant websites. Let’s get you started on your new website climb today! 800.807.3109