The Journey of Launching a New Website
Building, overhauling, or even simply updating a website can seem to be an overwhelming task. Similar to climbing a mountain, it may take time to prepare for the journey as well as the actual challenge of climbing to the top - and getting your site live.
There are some clear places to start such as your domain name, but after that the project can take off in a number of directions.
STEP 1: Be A Designer
Logo - is it eye catching and help further your brand?
Colors - are they easily readable? Are the complimentary or do they clash when viewed together?
Fonts used - choose one for each: headlines, subheadings, paragraphs
Imagery - are you using cartoon style graphics or high quality photos?
Flow/Organization/Navigation - are pages, topics, and sections clearly labeled?
Consistency - do your pages look like they go together?
STEP 2: Be A Project Manager
Your purpose - are you highlighting rates, promotions, products?
Use of site - why are people visiting you online?
DNS location - do you know where the domain name is or will be hosted?
Documents - do you have forms or agreements needing to be housed on the site?
Financial calculator options
Search Engine Optimization - do you have solid keywords and headings?
Congratulations! You’ve prepared the basics and you’re climbing. It’s time to enjoy the view. Your website is your virtual branch; it may be the first, or only, chance to tell your story, or it might be the start of a sales pitch. So what does this mean when considering your marketing strategy?
STEP 3: Be A Marketing Executive
Use your site to:
Build your brand - engage your community, differentiate yourself.
Present your value - highlight past experiences, your friendly staff, your excellent customer service.
Deliver content in an effective way - illustrate community involvement and highlight employee stories.
Become the mouthpiece of your community - be a source of information for your neighborhood and member-group.
So make a plan, visualize the mountain you’re climbing, and get excited about the view from the top! Best case scenario? It motivates you to tackle the next challenge!