The ROI numbers don’t lie - email marketing is worth it!
80% of retail pros indicate email is their greatest driver of customer retention
For every $1 spent, expect between $38 and $44 in return
Creating new goals for launching a new strategy can be daunting, especially if you don’t even know where to start. I say the only initial goal you should set is to send two emails a month.
What to send? If May is your month for auto loans, start there! You probably already have a mailer or flyer ready, as well as posters in your branch. Simply reinforce that same messaging with your emails. Another quick, yet key, message is sending a reminder to Like your social media and direct traffic to your Facebook, Instagram, and Twitter.