Be the Best. Actually, be the Best of the Best!
Sometimes people feel that doing just the right amount of work is okay. I am here to tell you that being just okay, is not okay. In the business world, the relationships and connections that you make is what allows your world to keep spinning. You may not realize how much the little details about a conversation or an advertisement will build up in a client/companies head. Many have heard the saying, “draw your reader in,” well in this case draw your client in!
“Hi, this is OMNICOMMANDER. We can help you with your digital presence. Would you be interested in learning how?”
“Hello - This is Soosh from OMNICOMMANDER! Who am I speaking with today and how are you? Hello (use their name), at OMNICOMMANDER our goal is to help you with your digital presence. We will do whatever it takes to ensure that you and (insert company name) are happy!”
Which one sounds more appealing? The second conversation is the majority response. This is because the individual had a real conversation, showed empathy, and most importantly made the message personal to who they were talking to.
According to Communication Centers, National and Global Communication, “Marketing communication is a company’s attempt to inform, convince and remind customers about a product. These three things are done either directly or indirectly. Also, the company informs, persuades and continuously remind customers about the products, services or brands they want to sell.”
Here are 3 tips to ensure that marketing communication is personalized:
Greeting someone by their name, via phone or email, shows you care about them rather than just saying the company name.
People will talk. Ensure that they have something good to say about you. Word of mouth spreads quickly so make sure you have a good rep. It could easily bring you more clients.
2. Company social media accounts need to be kept up to date and you need to respond back to comments/messages you may receive through these platforms.
Directly answering any questions or concerns that they have shows that you are engaging with them and that you have their best interest at heart.
3. Advertising goes a long way. Know who your target audience is and who your clients are.
A 12 year old boy will not care about a credit card company; however, a father of two boys definitely will show interest in your advertisement, if it is done correctly.
LET THEM KNOW THAT YOU CARE ABOUT THEM!
When you are connecting with your clients, what is the first thing that they say about you when you are not around? That is the overall big picture that can make or break your company. This is why we need to ensure we connect and allow our clients to know we are there for THEIR best interest.