How to Optimize Your Business for Voice SEO

OMNIBLOG-Voice Powered Search.jpg

Voice-powered search is on the rise as Alexa, Siri, Google, Cortana, and Bixby are now household names. According to PwC, 65% of 25 to 49 year-olds use their voice-enabled devices at least once per day. They are followed by 25 to 49 year-olds at 59% and 50+ at 57 percent. Voice-enabled searches can be done from a number of devices including smart speakers, smartphones, tablets, computers and car navigation. Here are three tips to optimize your business for voice SEO.

1. Optimize Your Local SEO

Amazon Alexa, Siri and Microsoft Cortana pull information from Yelp, and Yelp listings are listings are shown in Apple Maps. Google Home, Google Assistant and Samsung Bixby pull their information from Google My Business. It is important that your business listings on both platforms are set up and have the correct information because you could be losing out on potential business. A study done by BrightLocal in 2018 found that 46% of voice search users look for a local business daily.

2. Aim for Featured Snippet

If you are optimizing for featured snippets, you are likely optimizing for voice search also. When a voice search is done, the featured snippet for that query is read. Featured snippets, also known as rank zero or position zero, are answers to search queries that have been extracted from one of the pages ranked for the search phrase. They are framed and positioned at the top of the results, below the paid ads.

3. Use Natural Sounding Language

Be sure to use natural sounding language and long tail keywords. Voice searches are more conversational as your target audience are asking questions, not just typing in keywords into the search bar. For example, if you are searching for the best coffee shop in your area, you would type in “Best Coffee Shop,” but using voice search you may say, “Hey Siri, what is the best coffee shop near me?”  

If you would like to learn more about how to leverage voice-powered devices, reach out to us today - or check out the website