Is Your Website’s Homepage Doing Its Job?
Your homepage is more than just a digital welcome mat. It’s your bank’s first impression, and it needs to work hard.
In a world where mobile-first experiences and instant information matter more than ever, your homepage has about five seconds to:
Build trust
Guide your visitors
Deliver value
Encourage action
If it’s not doing all four, you’re likely losing business.
Why It Matters
Whether you’re trying to grow accounts, increase loan applications, or improve community trust, your homepage plays a critical role. Too often, banks and credit unions treat it like a static brochure instead of a strategic tool.
We see these common issues every day:
Login buttons that are hard to find
Poor mobile design that slows users down
Confusing navigation that leads to drop-offs
ADA accessibility concerns that could lead to compliance issues
Messaging that doesn’t reflect the bank’s true value
These issues don’t just frustrate users—they cost you leads, members, and momentum.
Homepage Audit Checklist
Use our 60-second audit to evaluate your homepage like a pro.
Download the Checklist
What Happens Next?
If you’re an OMNICOMMANDER client, you’ve likely already received a personalized homepage audit from our team. This checklist pairs perfectly with that feedback.
If you’re not working with us yet, now’s the perfect time to start the conversation. We’ll review your homepage and provide a customized audit to show what’s working and what’s not.
Because your digital front door deserves more than just a welcome message, it should open the way to real results.
Watch: Top 3 Pages Banks Should Optimize Right Now
Your homepage is just the beginning. In this quick video, we walk through the three most important pages on your website and how to optimize them for trust, speed, and conversion.
Watch the video:
Pages covered:
Homepage – Your digital front door
Loan Application Page – Where revenue is won or lost
About / Leadership – Where trust is built
